The Aura Group
Providing rich media, online advertising, banner ads, floating ads, streaming ad campaigns, flash video banner, audio banner, professional web ads, professional internet marketing firm, banner agency, video brand services, corporate video banner campaigns, webmercial, banner ad serving, ads technology, online agency, pay per click, and ppc since 1998.
Where do you turn when you make a square-head driver and need to tell the world?
the Aura Group
January, 08 2007
Well, Aura of course.
Callaway Golf (NYSE:ELY), the leading golf equipment manufacturer, yearned to create a riveting site advertising its innovative new “square” head driver, the FT-i. Considering the intense online presence required, advertising veterans Young & Rubicam contacted The Aura Group to fulfill their needs.
Aura worked closely with Y&R executives and brand managers in conjunction with the interactive team at Callaway Golf to create a hybrid Flash/HTML site completely feed via XML. This allowed Callaway Golf to utilize one creative element across multiple websites in a variety of languages saving development time and lowering overall costs.